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ArtsyCrafteryStudio

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For those of you who have used social media heavily over the years, has it paid off for you?

Do the majority of your sales come through social media, or do you get lots of views but no sales?

Are you going to step up your social media activity, or reduce it?

Have you tried any social media ads or other paid promotion?


Here's a great article titled

Social Media Marketing Simplified for Your Craft Business

I'm already in the process of doing some of the suggestions, especially focusing on one platform and learning to use it well. It seems to me that in order to do a great job of using social media so that it pays off in sales (and I'm not talking about just posting a product link every time we list and getting an occasional sale through it) a person has to spend a large amount of time with social media each day.

Some who write articles about their huge success do just that. It takes a lot of time and effort, as well as money spent for tools and apps to help manage time, posts, or hiring someone to promote etc., to make social media activity pay off. Well, as a person who needs to spend most of my time creating, photographing and listing, I'll never be able to do that. I can't afford to spend money for social media aids or hire someone to do social media marketing for me, because I don't have the budget for that. Social media is important, but only if it's possible to use it so that it pays off. Otherwise, it's just wasted time, dashed hopes and continual disappointments.

I like Pinterest and plan to slowly learn more about using it. One way that many make it pay off is by designing and creating certain types of pins. Well I don't yet have time to do that. I just pin and re-pin a lot. Many bloggers who are successful at using Pinterest design their blog photos a certain way, so that when they pin their blog posts to Pinterest they attract more attention and visits. I barely have time to create my occasional basic blog posts, much less edit and design my images in special formats.

So maximizing the usefulness of a social media platform is the goal, and I'll never be able to juggle all of the social media sites in this way.

In discussing social media sites with other crafters, I rarely hear anyone mention any other than the big 4, FB, Twitter, Pinterest and Instagram. Here's a list of many that are not well known:

60+ Social Networking Sites You Need to Know About in 2018 


This list features graphic comparisons on the size of 15 social media sites:

Top 15 Most Popular Social Networking Sites and Apps [April 2018]

Just because a site is popular in some ways doesn't mean that it's good for the average crafter though.


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Sandi [comp]  ♥  Artsy Craftery Studio  ♥  The Creative Seller Website  ♥  Pinterest  ♥  Instagram  ♥  Facebook  ♥  Twitter

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Christine

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Reply with quote  #2 
I am contrary with social media, and not a great fan.  Facebook - stopped using that when they made my photos available to print to anyone and everyone.  Instagram, don't use because it is part of FB.  Pinterest, absolutely hate, when my income (as a photographer and digital editor) was solely via licenced images I spent a lot of time getting unlicenced images removed from there where people had ignored all copyright and just pinned and thus others copied from there and I lost income because of it, or because images were popular and some advertisers did not want to use over-used images even if they were perfect for their needs.

I am basically left with Twitter which I go on every few days or when I have time and retweet other artyah members tweets and sometimes add some of my own.  I cannot do it direct from Artyah as I don't have any social media buttons available (no idea why as others using Firefox do).


Would I pay for advertising, yes if I thought it would bring in a lot more than I spent on it but having had sessions of blitzing twitter at various times of day and in various formats I don't cannot see it working.  What it does do it get my items, and the Artyah name seen by a few more people than it otherwise would.


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Kerioak
 
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ArtsyCrafteryStudio

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Reply with quote  #3 
Quote:
Originally Posted by Christine
I am contrary with social media, and not a great fan.  Facebook - stopped using that when they made my photos available to print to anyone and everyone.  Instagram, don't use because it is part of FB.  Pinterest, absolutely hate, when my income (as a photographer and digital editor) was solely via licenced images I spent a lot of time getting unlicenced images removed from there where people had ignored all copyright and just pinned and thus others copied from there and I lost income because of it, or because images were popular and some advertisers did not want to use over-used images even if they were perfect for their needs.

I am basically left with Twitter which I go on every few days or when I have time and retweet other artyah members tweets and sometimes add some of my own.  I cannot do it direct from Artyah as I don't have any social media buttons available (no idea why as others using Firefox do).


Would I pay for advertising, yes if I thought it would bring in a lot more than I spent on it but having had sessions of blitzing twitter at various times of day and in various formats I don't cannot see it working.  What it does do it get my items, and the Artyah name seen by a few more people than it otherwise would.



You have probably posted this somewhere else here, but you can't use FFox, or you don't like it? I have a love/hate relationship with it, still use it. Have Chrome and Opera available if needed.

I can see why you'd be angry about losing revenue because of shared and pirated images. Pinterest has received a lot of negative press because it is a platform where anyone can pin anything. Pinterest is like the poster child of shared images infringement. Some who would like to reverse what can't be changed in the way of our society's explosive social media sharing want to make Pinterest an example.

The Web is so big and there are so many users, that copyright and intellectual property infringement can't be stopped, or even policed by the average person. I'm not defending Pinterest, because anywhere that images can be shared, public and private, is a place where infringement can be done. Pinterest is a very popular, central location where incensed web users can focus their attack regarding their shared content that they have not authorized.

A lot of people use the internet now who don't understand netiquette, infringement, etc. They don't purpose to offend or steal. One good thing is that Pinterest is good at responding to complaints of infringement. They take those images down and alert all re-pinners. I believe there was a concerted effort to shut Pinterest down. I can see why it did not work, because to be fair the World Wide Web, the Intranet, the deep web and others would need to be shut down. We know that that is not possible.

If I run across theft or infringement of my work online, I do address it. I have to turn a blind eye and a deaf ear to what could be going on behind my back everyday though. If I didn't I'd remove my Web presence completely (or as best I could) and go offline permanently. I like internet marketing and sharing too much to do that, at this time anyway.

I've shared it before, but for those who didn't see it, Copyscape is helpful in finding places where our content should not appear on the Web: https://www.copyscape.com/

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Sandi [comp]  ♥  Artsy Craftery Studio  ♥  The Creative Seller Website  ♥  Pinterest  ♥  Instagram  ♥  Facebook  ♥  Twitter

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Christine

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Reply with quote  #4 
Firefox is my favourite browser, I do use Chrome and Edge on occasions if I want to be logged into, for instance all of my shops at once for some reason but neither fits my needs quite as well as FF.

I had a look at copyscape but it looks as if that is more for text than images, I don't think anyone is likely to want to infringe my ramblings 😃

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Kerioak
 
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  Rosemarys Memories Vintage    Cottage Crochet    Twitter   Made in England

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ArtsyCrafteryStudio

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Reply with quote  #5 
Quote:
Originally Posted by Christine
Firefox is my favourite browser, I do use Chrome and Edge on occasions if I want to be logged into, for instance all of my shops at once for some reason but neither fits my needs quite as well as FF.

I had a look at copyscape but it looks as if that is more for text than images, I don't think anyone is likely to want to infringe my ramblings 😃


You never know. Your words might be valuable any day to a number of people.[smile][redface]

Also, if you add captions to your images, searching words in the captions will locate the images. I started adding captions to my blog post images to help the images come up in search and lead to my posts. This makes the blog post itself more searchable.

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Sandi [comp]  ♥  Artsy Craftery Studio  ♥  The Creative Seller Website  ♥  Pinterest  ♥  Instagram  ♥  Facebook  ♥  Twitter

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