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ArtsyCrafteryStudio

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Reply with quote  #1 
Have you seen the promotion for the new NBC program called Making It? It's a reality show competition for crafting and arting. Supposed to start July 31 and hosted by 2 Parks & Recreation (which I never watched) alums.

Here's some more links:

https://www.nbc.com/making-it?nbc=1

https://www.facebook.com/NBCMakingIt/

https://consequenceofsound.net/2018/03/amy-poehler-and-nick-offerman-reunite-for-crafting-competition-show-making-it/

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martique

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Reply with quote  #2 
Thanks for the information. I put it on my calendar. Sounds interesting.
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Lesley Fry

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Reply with quote  #3 
Etsy is going to be advertising on this show. I would think it would bring them new sellers, not buyers. Who do they think watches these shows? It's probably 90% female crafters.

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ArtsyCrafteryStudio

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Reply with quote  #4 
Quote:
Originally Posted by Lesley Fry
Etsy is going to be advertising on this show. I would think it would bring them new sellers, not buyers. Who do they think watches these shows? It's probably 90% female crafters.


I agree. Mostly females. Let's hope the unexpected happens though. [smile]

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martique

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Reply with quote  #5 
I'm thinking the same about advertising on a show where crafty people are looking for an outlet to sell their stuff. Artyah needs sellers for revenue but they need buyers more or they will never keep their sellers. Perhaps more of a consumer venue or magazine. I do know that advertising is expensive but putting ads in craft magazines and shows may not prompt sells. 

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byEmilie

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Reply with quote  #6 
I agree .... more for those wanting to start their own craft business or copy. I'm thinking unless there's a lot of humor and divulging of how a crafter/artist goes about making said items. This show will probably last less than a few seasons.

There are always those that say "I can make that when viewing your products at shows". Am I right? Than they ask you how you go about making said items ... well good for those that offer up details. But than I always go a step further and ask these potential customers whether they have the funds for the tools ...space for crafting to make said products and how much a start up costs OR the many years of experience that go into learning a craft so maybe once a person realizes that it's probably easier just to invest in that item one likes rather than making it. Hopefully it will make the non-crafter realize how much time ... energy ... $$$ it takes to make our products. Now that would be a plus for sure. 

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BitsysBaubles

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Reply with quote  #7 
Exactly my feelings on this show and also advertising in magazines like Somerset.
Great for sellers of craft supplies, but not for people selling finished products.
Etsy and other sites are saturated with both supply sellers and finished product sellers.
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ArtsyCrafteryStudio

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Reply with quote  #8 
I think advertising for various types of sellers is good. Rather than being scrapped though, I think that marketing campaign should be continue, and a new one added in appropriate media for buyers. We definitely need more buyers, but we still need more sellers also, because we've lost so many over the seasons.

I think some of you will lament We HAVE sellers, and hardly NO buyers. We need BUYERS more! I know, and I agree. If the budget can't support campaigns to attract both sellers and buyers, then advertising should focus on attracting buyers.

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