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artyah

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Reply with quote  #1 
Hi All,

Here is an interesting read.

http://www.telegraph.co.uk/business/2017/11/27/etsys-radical-revamp-kissing-goodbye-handmade-roots/

This is public information. I am posting it here for everyone to read.


~ ArtYah
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ArtsyCrafteryStudio

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Reply with quote  #2 
“I don’t think people are looking to buy handmade, people are looking to buy something that’s special,” Silverman says,

“People want to buy a gift with a story behind it and in a world where so much of what we buy is mass produced and so much comes from the same couple of retailers, Etsy can be the place that’s not where you buy your batteries or toothpaste, but when you buy for occasions.”

Well I think what he's describing is largely "handmade", though he says people are not looking for that. And I think that Etsy has opened the door to mass-produced so to speak. He seems to be saying that Etsy is not a place for mass-produced, but a place where people can buy special things with a backstory. His statement seems comflicted.

The article states that, "Silverman believes Etsy’s craft sellers remain key to its commercial success." He does make an interesting statement here that seems to support handmade,

“It’s one of the best pathways for women to build their own business and gain economic independence because it requires very little capital.” He adds: “All you need is creativity and passion. And in a world when automation is changing the nature of work, creativity can’t be automated.”

He is right, but with opening up the site to semi-mass-produced, if you will, it is taking away the opportunity for women and men to prosper through the very creativity that he says cannot be automated. The article says that sales were up this month and share price is up, and Silverman is proud of that, and getting ready to target a special market. I wonder what it is?


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SewNSewSister

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Reply with quote  #3 
I agree Sandi. I also feel he is trying to sit on both sides of the fence (via his wording) so as not to tick anyone off...trying to please the masses! The whole speech was not very thought out in the wording in a lot ways. Kinda like having to look sideways to try and understand the exact stand/point he is trying to make.

This past year has not been kind to so many of the Sellers. One surprise/kick in the teeth after another. Just roll over and wait for the next one. Not much can surprise me anymore when it comes to the whole site and its' operation. And that's the way they want it...don't like it don't let the door hit you in the butt.

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Lesley Fry

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Reply with quote  #4 
Eventually it will all come down to sellers having to decide if they want to swim in the ocean with sharks, barracudas and jellyfish or in a small pond with all their friends and relatives.
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BitsysBaubles

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Reply with quote  #5 
It seems to me that Silverman is talking out of both sides of his mouth. Talks about the small business person, but letting in semi or mass produced
caters to the wealthier business person and does take a fair amount of capital to obtain. So money trumps creativity and passion. 
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neener

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Reply with quote  #6 
Quote:

He is right, but with opening up the site to semi-mass-produced, if you will, it is taking away the opportunity for women and men to prosper through the very creativity that he says cannot be automated. 

Well said. This is it in a nutshell.
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WyvernDesigns1

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Reply with quote  #7 
What I'd like to know is, what is semi-mass produced?    I've notice a drop in sale at Etsy.  Doing much better at Amazon.  I was hoping this site would take off, but nothing so far.
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ArtsyCrafteryStudio

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Reply with quote  #8 
Quote:
Originally Posted by WyvernDesigns1
What I'd like to know is, what is semi-mass produced?    I've notice a drop in sale at Etsy.  Doing much better at Amazon.  I was hoping this site would take off, but nothing so far.


Semi-mass-produced is my tongue-in-cheek term for sellers who regularly produce through the help of others, and not just his/herself, and who some still refer to as handmades sellers. They may be producing handmades, but the method is different than what has traditionally been referred to as handmade, which is by one person/maker.

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ArtsyCrafteryStudio

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Reply with quote  #9 
Quote:
Originally Posted by neener

Well said. This is it in a nutshell.


Thank you, Neener. Etsy sellers all have to get along, because of the company's decision to allow new sellers to consistently use multiple makers, but let's call it what it is, right? Their decision was based on increasing their profit margin, rather than protecting the single-maker shops. What those shops were producing wasn't enough for them. Rather than continue with the commitment to them and finding ways to grow that base, they brought in shops that operate on the border of handmade/mass-produced. It hurt and is still hurting those who are truly handmades sellers.

Even so, I recently opened there because I've had my account for years, and have always been on the fence about launching my shop. I'm happy with my decision, but I do not have on rose-colored glasses about Etsy. I applaud the true handmade sellers who have stuck it out through the changes, and who are still making it work for them. I know that many could not and more will not be able to.

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